Case study · TV commercial
Bazooka World Cup 2026
When Egypt plays, the whole country stops to watch. We built a commercial around that feeling, with Bazooka riders delivering to every corner of the celebration.
- Client
- Bazooka Fried Chicken & Burger
- Campaign
- World Cup 2026
- Deliverables
- 5 film cuts, storyboard, film stills, set photography
- Year
- 2026
The idea
Every corner of Cairo, one goal away.
One match, a whole country watching. The film moves through Cairo on match day: a fan march under the arcades, grandparents on their balcony, a packed ahwa, the neighbourhood barber, a stairwell rush, a rooftop screening and family living rooms.
Through all of it runs a fleet of yellow Bazooka riders, arriving with the bucket just in time for the winning goal, so the brand sits at the centre of every celebration.
- 45storyboarded shots
- 9locations across Cairo
- 5film cuts
The films
Five cuts, one celebration.
From board to shot
Planned frame by frame.
Every scene was drawn before a camera rolled: a 45 shot storyboard covering angle, lens size and location. Here is how the boards became the film.
Board
Final frame
Board
Final frame
Board
Final frame
Board
Final frame
Frames from the film
Straight from the final cut.
Behind the scenes
On set across Cairo.
Credits
- Director
- Morcus Adel
- Director of photography
- Mina Maher
- Visual art director
- Shaarawy, Shaarawy Studio
- Production
- Frames Dot Media
Planning a campaign?
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